I think this landing page is pretty good.
At first I thought the page was for some kind of free guide, but then I realized that the idea is to get notified when an upcoming book comes out. I think this lack of clarity is probably the biggest problem with this page.
The book cover looks really nice. The page design is clean and “quiet”. There’s only one call to action—put in your email—which is smart. I would even go so far as to remove most of the links from this page so that the user really only has two options: opt-in or leave.
The copy on the page is relatively short but I think it should be a little shorter. I would still to bullet points and one or two sentences. Right now there’s just enough text that it seems daunting.
Mohammed, another thing that could help, if you can get it, is some testimonials for your work. Also, the photo of you and the “about” snippet are great. If you can find a way to move those two things above the fold, I imagine it would help.
- Limit the number of options. One single call to action is best.
- Make it as clear as possible exactly what the offer is.
- For an email opt-in page, a few bullet points is sufficient. Too much text seems like too much work to read.
- Social proof helps, especially in the form of a testimonial.